NeuChips Webinar - Case Study | Kisaco Research

Case Study

NeuChips Webinar - Case Study

Total registered to attend
Conversion rate (Registrants to live attendees)
On-Demand Registrations

Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the unique value proposition of NeuChips. 

What We Recommended

A dedicated “Industry Insight” webinar campaign, put together by AI Hardware & Systems, with a leading independent speaker faculty.

This was an ideal opportunity to deliver relevant and cutting-edge industry insights to a wide group of attentive AI technologists, architects, and engineers through targeted content syndication and a webinar, which resulted in a pipeline of quality new business contacts.

To ensure maximum reach and impact, we developed a multi-channel marketing strategy that leveraged both digital and traditional platforms. This included a series of personalized email campaigns targeting industry professionals, engaging social media content to spark conversations, and strategic partnerships with influential industry publications and forums to amplify our message. Our content strategy focused on delivering value through educational and insightful discussions, positioning VetTech Innovations as a pioneer at the forefront of the industry.

The Execution

The execution phase of the webinar was marked by a keen focus on detail and a commitment to delivering a seamless experience for both the client and the attendees. Our team worked closely with NeuChips to curate a lineup of topics and speakers that would inform and educate the audience. We facilitated rehearsals to ensure that each presentation was polished and that the speakers were comfortable with the webinar platform and its interactive features.

In the lead-up to the event, our marketing campaigns ramped up, with a strategic cadence of communications designed to build anticipation and drive registrations. We monitored engagement metrics in real-time, allowing us to make data-driven adjustments to our tactics. The promotional materials featured compelling calls-to-action and highlighted the unique insights that attendees would gain by participating in the webinar series.

On the day of each webinar, our team provided comprehensive technical support to ensure a smooth and professional broadcast. We managed the live chat and Q&A sessions, fostering an interactive environment that encouraged attendee participation. Post-webinar, we executed a follow-up strategy that included thank-you emails, satisfaction surveys, and exclusive content offers to maintain engagement and nurture leads.

Critical Needs Identified


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