Geoff is currently the Data Protection Officer for Booking Holdings Financial Services building Fintech capability within one of the words largest Online Travel Agencies. His operational experience spans across multiple sectors including Banking, Insurance, Travel, Hospitality, Public Sector, E-commerce and Energy both domestically and globally at FTSE100 and Fortune 250 companies. Geoff is Visiting Professor at Loughborough University where he lectures on Data Ethics & Trust, including topics such as digital leadership, ethical frameworks, and decentralised technologies. He is an advocate for human centred design and is currently involved in a number of projects focused on empowerment tech.