Mauro Frota
Founder & CEO
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Mauro has been involved with different Martial Arts since childhood. Academically his career was always around the subject of adherence and retention in fitness, searching for the "stickiness" to products and services and trying to understand how to keep clients engaged by designing for motivation and with gamification as a centre strategy for mass-adoption. With over 20 years of experience in the fitness space and over 30 in different martial arts, building the "first boxing bag with a brain" was the next logic step. BHOUT positions itself as a gaming company with the heart of a fitness leader, and with a hybrid approach to market
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